Since Quail is not around for the moment, I feel as though I should double my output. Hence, today you lucky readers are getting twice the amount of Hawkward!
Today my mother opened an envelope of typical junk mail. Some "global marketing information firm" sent us a massive questionaire numbering no fewer than 100 questions. The envelope was nearly bursting at the seams holding in that fat packet.
Even if the postage for its return is supplied in the form of a nice Business Reply Envelope, who in their right mind would take the time to fill out such a monster?
Well..they included in the envelope a perfectly ironed one dollar bill.
If you think about it, this is actually a very good marketing strategy for companies that rely solely on consumer opinion. The one commodity no one can ever have enough of is time, especially in this busy busy world. And no one wants to waste a precious twenty minutes bubbling in little circles that remind him of the SATs.
If one does not wish to take the survey, there is the one dollar bill staring him right back in the face. Oh, the guilt! You will take the money, but not answer the survey! Shame on you! Shame!
Well, I proposed a solution.
Using the business reply envelope...We're sending the dollar back.
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